This research focuses on analysing how the electric vehicle (EV) segment influences the financial performance of automobile companies. With growing concern for the environment, increasing fuel prices, and supportive government initiatives, the adoption of EVs has gained momentum in India. The study examines the impact of EV- related investments on both short-term profitability and long-term financial growth. Data has been collected from 100 respondents through a structured questionnaire and analysed using statistical techniques such as percentage analysis, correlation, and Chi-square tests. The results suggest that although EV investments involve high initial costs and may reduce profitability in the early stages, they have strong potential to generate higher returns over time. Government support and rising market demand are key factors driving this transition. Overall, the study highlights that the EV segment plays an important role in shaping the future financial performance of automobile companies.is likely to drive future growth in the industry.
Ambavale et al. (Thu,) studied this question.