Abstract This systematic review examines how artificial intelligence (AI) affects media production and consumption. The review analyzes 17 peer-reviewed articles from Scopus and Web of Science (WoS) databases published between 2020 and 2025. The goal is to develop an integrative framework that synthesizes the diverse impacts of AI across media production, consumption, and ethical governance. The results shed light on the fact that AI can significantly improve efficiency decreasing production time by 35%-60% and, at the same time, increase accessibility; however, the review also notes the salient issues of bias, authenticity, and informational variety. Significant conflicts arise between quality and efficiency, personalization and diversity, and, lastly, between accountability and transparency.
Pal et al. (Sun,) studied this question.