The Effect of Fourth Industrial Revolution on Tourism

Industry 4.0 applications are predicted to cause dramatic changes in the tourism sector in the coming years. In the coming years, it is very important that stakeholders focus on change in communication technologies and new integration trends in the tourism sector. At this point, it is very likely that new crises will emerge between the parties and new paradigms need to be settled to resolve these crises. The aim of the study is to examine the effect of fourth industrial revolution on tourism based on the literature. The studies in the literature show that applications of the fourth industrial revolution will lead to new threats and opportunities in the tourism sector within the context of the Industrial Revolution paradigm, especially in transportation, marketing, tourist expectation and service types. Big data analysis, cloud system, internet of objects and simulation can cause radical changes in service delivery and marketing in the tourism industry. The digitization of products, big data and cloud computing will make it easier to understand and meet individual customer needs more accurately. Smart buildings and cyber security applications will cause major changes in the physical environment in the accommodation sector. With Industry 4.0 applications, sightseeing of destinations and facilities in virtual environment, reservations, room selection, food and drink can be pre-ordered. Intelligent robots may be able to offer services such as greeting, transfer, bell-boy services, payment, promotion, on-site guidance, food and beverage orders. In this sense, it would also be possible for producers and consumers to share different creativity and experiences based on the use of high technology. In addition, with Industry 4.0 applications, such practices undoubtedly point to multi-faceted changes for tourists and managers seeking different experiences in the future of the industry. Finally, it seems that tourism will go on to provide peace, stability and socio-cultural rapprochement among the countries during fourth industrial revolution. Thus, new trends will lead to emerge a new revolutionary process in the tourism industry.