Russian Values in the Context of Digitalization of the Russian Economy

The article is a retrospection of the ideas of digitalization and the subsequent possible transformation of the value consciousness of Russians. The Object of the Study is the values of Russians. The Subject of the Study is the values of Russians in the context of digitalization. The Purpose of the Study is penetrating the process and possible social consequences of the implementation of the programs "Digital Economy of the Rossiyskay Federatsiya" and "Strategy of National Security of the Rossiyskaya Federatsiya until 2020". Replacing traditional sociocultural and moral values of Russians with instinctive ones max happen as a result of active digitalization in the most negative development of events. The article records the fact of the forming of new digital (information) values of the population of the Russian society in the context of the values of traditional culture. A simulation of a number of actualized values of the present-day Russian society is noted. The author analyzes innovations and the social consequences of digitalization for the population of Rossiya, the dynamics of the process of introducing digital technologies into the life of Russian society. The main problems of inclusion of digitalization in everyday life of Russians have been designated.Sociologists observe the process of the formation of values over the centuries, and yet the variability of value consciousness depends largely on the types of social interaction. In many ways, the conditions of existence in the digital age regulate the specificity of social life in general. The digital age presupposes a high capacity for social adaptation of various segments of the population. Digitalization and the formation of a new values system and value orientations in the digital environment can be especially relevant and significant for the young Russians. New technologies, means of communication, opportunities provided by new standards of service - all this predisposes to a change in the traditional value system of Russians. Difficulties with the introduction of digital technologies are observed in remote rural regions of the country The Main Provisions of the Article: digitalization brings new values; changes in the value paradigm often determine the conditions for the existence of society as a whole; The digital age forms the new value paradigm of the Russians.