Transformative Leadership and Management Styles in Aviation: A Case Study of Mahan Airlines in the Digital Era

This paper examines the transformative impact of digital technologies on leadership and management styles in the aviation industry, focusing on Mahan Airlines as a case study. It explores how the integration of digital tools reshapes organizational structures and decision-making processes, shifting from traditional hierarchical models to more collaborative and data-driven approaches. The study utilizes qualitative analysis methods, including interviews and company records review, to assess the airline's adoption of digital strategies. Findings indicate a significant move towards digital fluency among leaders, a culture of innovation and empowerment, and an enhanced focus on customer-centric practices. These changes highlight the evolving nature of leadership in the digital era and the necessity for continuous adaptation. The paper contributes to the discourse on digital transformation in aviation, offering valuable insights and actionable recommendations for industry leaders and suggesting avenues for future research in this rapidly changing landscape.