This project developed a strategic framework for managing cultural nuances and digital marketing landscapes during multinational corporate expansion, focusing on a comparative analysis of the United States, China, and Brazil. The paper evaluates the availability and social acceptability of internet and social media marketing across these distinct regions, examining how digital shifts impact conventional advertising and redefine modern marketing disciplines. By analyzing infrastructure differences and cultural reception, the framework provides actionable insights into cross-border brand positioning and local consumer behavior to ensure successful international market entry. This coursework was originally developed and submitted for the "Principles and Practices of Global Business" module within the MSc International Management programme at IBS International Business School (Academic Year 2023/2024), achieving a final grade of Distinction (above 70%).
Negin Lotfollahi (Mon,) studied this question.