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Abstract In this paper, we propose a Corporate Social Responsibility (CSR) method to apply in business start‐ups or newly created firms, whose main aim is the engagement of stakeholders. Several different CSR resources have been developed from various initiatives, both public and private. However, these initiatives do not highlight and consider the characteristics of newly created firms; moreover, most CSR theories and methods of applying social responsibility in firms are focused on medium and large firms, whose characteristics are so different, compared to start‐ups and newly created firms. The method proposed in this paper shows the possibility, at least theoretically, to implement a CSR method to tackle all of the interests of future and potential stakeholders in business start‐ups. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.
Retolaza et al. (Tue,) studied this question.
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