Exploring the Dimensions of Culture Economies in Rural West Wales

Many rural areas in developed market economies are now responding to globalization by trying to encourage a relocalization of production and consumption through the establishment of niche markets based on locally embedded skills, resources and knowledges. Such strategies can be theorized as features of a territorially based culture economy. By introducing notions of vertical and horizontal networks into this broad idea, the aim in this paper is to interrogate the nature and extent of the culture economy as a force for rural development in West Wales. The discussion draws on empirical material from research into four different product sectors: speciality beef and lamb, organic fruit, vegetables and meat, speciality cheese and artisanal crafts. Overall, the intention is to demonstrate the importance of considering the specific socio‐cultural and economic contexts within which networks of development are constructed and to suggest that multiple cultural economies operate within and across different localities and sectors.