Gender and Behavior in Archaeological Sites

Archaeological sites form an integral part of man-built environment and tourism cultural resources. Despite their interpretive and cultural significance, archaeological sites are threatened by excessive visitors’ pressure and behavior. The present study examined cognitive and behavioral gender differences among 286 visitors to Jordanian archaeological sites. A survey was developed and administered to measure the holding of particular environmentalism determinants, including: value orientations, awareness of consequences, ascription of responsibility, and behavioral intention. Consistent with previous research, it was found that women had more awareness about damage taking place at archaeological sites, as well as a higher ascription of responsibility and ecocentric value orientations. Moreover, women were more willing to take positive actions when visiting these sites. Significant statistical differences were found between males and females for most of the measured variables.