When the Interface Is a Face

Abstract People behave differently in the presence of other people than they do when they are alone. People also may behave differently when designers introduce more human-like qualities into computer interfaces. In an experimental study we demonstrate that people's responses to a talking-face interface differ from their responses to a text-display interface. They attribute some personality traits to it; they are more aroused by it; they present themselves in a more positive light. We use theories of person perception, social facilitation, and self-presentation to predict and interpret these results. We suggest that as computer interfaces become more "human-like," people who use those interfaces may change their own personas in response to them.