Exploration of the Redevelopment Strategy of Traditional Handicraft Industry under the Background of "Intangible Cultural Heritage" Protection

At present, the state vigorously pursues various policies on the protection of "intangible cultural heritage" protection, which injects vitality into the re-development of traditional culture. Based on the research, starting from the perspective of craftsmanship and people's livelihood, the economic, cultural and social value of handicraft are re-recognized and explored. The present situation of some traditional handicraft industries is analyzed, and some innovative strategies to promote the inheritance and development of traditional handicraft are explored, trying to enlighten the reform and development of traditional handicraft. Starting from the summary of exploration experience and combing of exploration practice on traditional handicraft reproduction at home and abroad, the mode and organizational form of traditional handicraft reproduction is discussed. Moreover, the practical significance of traditional handicraft reproduction is analysed from three aspects: rural construction, livelihood economy and local culture. From the national yuan-field, the sustainable development of traditional handicraft reproduction is discussed from three aspects: government, school and people. Taking the wheat straw reproduction in Pucheng, Shaanxi Province as an example, the process of traditional handicraft reproduction and the possibility of its widespread implementation are expounded. It is pointed out that reproduction is the source of vitality and power for the modern transformation of traditional handicraft.