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January 6, 2014. It’s the opening night of the Consumer Electronics Show, and it seems as if the whole of Silicon Valley has descended on the Las Vegas Convention Center and Venetian hotel to peddle its wares. On the show floor, a company called Sensoria introduces a “smart bra” designed to accommodate fitness tracking technology, while rivals brandish other “wearables.” A startup called Parrot introduces its Jumping Sumo toy drone. Tractive unveils a dog remote. Tech gurus and A-list celebs celebrate the rise of the Internet of Things, with its data-crunching onesies and bottle warmers. As the night wears on, T-Mobile CEO John Legere, wearing a bright pink company T-shirt, crashes a swanky AT&T party, only to be kicked out fifteen minutes later. “I just wanted to hear Macklemore,” he tells a reporter.
Colin Kinniburgh (2014) studied this question.