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November 1, 2003Marketing Science

A Comparison of Online and Offline Consumer Brand Loyalty

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PDPeter J. DanaherIWI WilsonRDRobert A. Davis

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Danaher et al. (2003) studied this question.

synapsesocial.com/papers/6a156f58b2e0231f15827c79https://doi.org/10.1287/mksc.22.4.461.24907
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