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A quantitative analysis of a large collection of expert-rated web sites reveals that page-level metrics can accurately predict if a site will be highly rated. The analysis also provides empirical evidence that important metrics, including page composition, page formatting, and overall page characteristics, differ among web site categories such as education, community, living, and finance. These results provide an empirical foundation for web site design guidelines and also suggest which metrics can be most important for evaluation via user studies. Keywords World Wide Web, Empirical Studies, Automated Usability Evaluation, Web Site Design INTRODUCTION There is currently much debate about what constitutes good web site design 19, 21. Many detailed usability guidelines have been developed for both general user interfaces and for web page design 6, 16. However, designers have historically experienced difficulties following design guidelines 2, 7, 15, 24. Guidelines are often sta...
Ivory et al. (Thu,) studied this question.