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ABSTRACT This study proposes and tests a theoretical model that analyzes celebrity pregnancy attraction and its ultimate influence over prenatal attachment within pregnant women. In particular, interest in pregnant celebrities and a high concern for physical appearance are examined for their relationship to weight concern and body image, and then leading on to prenatal attachment. The conceptual model presented was tested using structural equation modeling in a sample of 478 pregnant women. All hypotheses proposed were found to be significant. Results suggest that a high pregnant celebrity attraction, in combination with other factors, can lead to a reduced level of prenatal attachment. The study contributes further to knowledge of the influence of celebrities over consumer body image and healthy psychological adaptation in the important context of pregnancy.
Krisjanous et al. (Mon,) studied this question.
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