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May 17, 2010Journal of Marketing Management

Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework

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Authors

PSPiyush SharmaBSBharadhwaj SivakumaranRMRoger Marshall

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Sharma et al. (2010) studied this question.

synapsesocial.com/papers/6a17d0038008e5848e6f1412https://doi.org/10.1080/02672570903485097
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