The ‘Islamo-gauchiste threat’ as political nudge

What is ‘islamo-gauchisme’? The word sparked heated debates in French academia and in public conversations in 2020–2021. This article endeavors to shed light on the origin of the notion, to look at its uses within and outside academia, and to reflect on the political ramifications of the controversy. Islamo-gauchisme is an unsubstantial notion which operates as political nudge in the public debate: it sounds sufficiently threatening and self-explanatory to be taken seriously. This study shows that the controversy on islamo-gauchisme has helped mainstream illiberal and right-wing policies, to make them plainly acceptable to the public.