Strategy‐as‐practice: reflections on the research agenda

Abstract Strategy‐as‐practice has become an important alternative to the hitherto dominant institutional and resource‐based approaches to strategy research. This paper examines some of the underlying conceptions of ‘practice’ and its implications for researching the micro‐practices of strategizing. It concludes with the observation that the notion of habitus is a better way of understanding how consistency and hence strategy in action is achieved and how we might begin to understand strategy‐as‐practice in terms of a certain style of engagement.