July 4, 2019

Editorial: Artificial intelligence, customized communications, privacy, and the General Data Protection Regulation (GDPR)

Key Points

Key points are not available for this paper at this time.

Abstract

We have reached the point where advertisers face a dilemma in the online environment as consumers increasingly expect messages to be relevant and even targeted to but simultaneously have concerns a...

Perguntar à IA

Bookmark

Cite This Study

Charles R. Taylor (Thu,) studied this question.

synapsesocial.com/papers/6a1c04aad54006be995f68b2 https://doi.org/https://doi.org/10.1080/02650487.2019.1618032

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Over the Top, Connected, Programmatic and Addressable Television! What Does It All Mean? Definitions and a Call for Research2019 · 12 citations
2Editorial: Customised communications2013 · 13 citations
3The role of customization, brand trust, and privacy concerns in advergaming2016 · 45 citations
4Artificial Intelligence in Advertising2018 · 470 citations
5When are personalized promotions effective? The role of consumer control2019 · 25 citations

Perguntar à IA

Bookmark