Enabling social identity work in social enterprises by leveraging hybridity

•WISEs operate at the intersection of public sector, social welfare, and commercial logics to enable work integration.•Three approaches—cross-fading, weighting, and shielding—facilitate beneficiaries’ social identity work.•Cross-fading and weighting strategically manage logic exposure, while shielding protects from harmful logics.•WISEs orchestrate material, relational, and discursive dimensions of social identity work to transform identities.•Institutional field configurations, not country contexts, shape how WISEs leverage their hybrid nature.