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Traditional models of trust between vendors and buyers fall short of requirements for an electronic marketplace, where anonymous transactions cross territorial and legal boundaries as well as traditional value-chain structures. Alternative quantifications of trust may offer better evaluations of transaction risk in this environment. This article introduces a notion of quantifiable trust and then develops models that can use these metrics to verify e-commerce transactions in ways that might be able to satisfy the requirements of mutual trust. The article uses two examples in illustrating these concepts: one for an e-commerce printing enterprise and the other for Internet stock trading.
Daniel Manchala (Sat,) studied this question.