What does this research mean for the field?

Question

Accepted Answer

Pro-social and pro-environmental values significantly drive consumer purchase intentions for sustainable fashion, which, along with perceptions of higher production costs and improved quality, result in a higher willingness to pay for circular products. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

Experimental evidence on consumers’ willingness to pay in the sustainable fashion industry

Discussion

Member takes

Overview

Key Points

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