December 1, 1993Academy of Management Journal134 citations

On the Measurement of Competitive Strategy: Evidence From a Large Multiproduct U.S. Firm.

PNPraveen R. NayyarAcademy of Management

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Abstract

Measures of strategy made at the product and business level were compared using data from a large multiproduct U.S. firm. The business-level results were not found to be good indicators of product-...

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Praveen R. Nayyar (Wed,) studied this question.

synapsesocial.com/papers/6a2078a2c7fd8e96e4f5ff76 https://doi.org/https://doi.org/10.2307/256825

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