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ABSTRACT Existing voice research tends to focus on the positive outcomes associated with promotive voice and the negative outcomes associated with prohibitive voice. We adopt a self‐determination theoretical lens to examine what voicers stand to gain by engaging in both types of voice despite the potential backlash against them for their voice behavior (particularly prohibitive voice). We conducted two experience‐sampling studies that examined the fluctuation of voice on a daily (Study 1) and weekly (Study 2) basis. In Study 1, we found that while promotive voice was positively associated with the voicer's psychological need satisfaction, prohibitive voice was not. In addition, the association between promotive voice and the voicer's psychological need satisfaction was stronger than that of prohibitive voice and the voicer's psychological need satisfaction. In Study 2, we found that both promotive voice and prohibitive voice were indirectly related to the voicer's authentic self‐expression and helping behavior through the mediating mechanism of psychological need satisfaction, although the indirect effects of promotive voice were stronger than the indirect effects of prohibitive voice.
Li et al. (Thu,) studied this question.