August 1, 1972
View Full PaperConsumers’ Attitudes toward Package Size and Price
Key Points
Key points are not available for this paper at this time.
Abstract
An experimental study examined changes in consumer preference for different package sizes when price-per-unit information was explicitly provided. When given such information, consumers switched more heavily to the larger sizes.
Cite This Study
Granger et al. (Tue,) studied this question.