Patient perspectives in asthma: Listening to and learning from a new paradigm in translational research

•Gaps in research.•Meeting Patients needs.•Involving, collaborating progressing to co-creating research with patients.•Next frontier: involving patients in co-production of guidelines? When requested to write an editorial on “patient perspectives in asthma” for this special issue on Innovations in asthma, rather than go to the literature and performing a systematic review of what has been already written we elected instead to jointly write an article on how patients’ needs might be better understood and addressed based on the experiences of the Patient and Public Involvement team (PPI) of the Asthma UK Centre for Applied Research to outline how and why healthcare professionals can collaborate with people living with asthma. The co-authors are a general practitioner, a researcher and a patient.