The appeal of rough‐and‐tumble play in televised professional football

In a factorial design varying (1) the degree of roughness/violence of a play (low, intermediate, and high), (2) several particular plays within this classification, and (3) sex of viewer, the enjoyment of televised plays of professional football was investigated. The plays were taken from a large pool of plays drawn from numerous games and involving numerous teams. In a pretest, a strong differentiation in the selection plays' degree of roughness/violence was secured. At the same time, the plays were matched on several other, potentially contaminating stimulus dimensions. The enjoyment of plays was found to increase with the degree of their apparent roughness/violence. However, this relationship was significant for male viewers only. It was not reliable for females. There were no appreciable sex differences in the enjoyment of plays featuring low and intermediate levels of roughness. Highly violent plays, in contrast, were significantly more enjoyed by males than by females. The findings suggest that, at least for male viewers, a high degree of aggressiveness is a critical ingredient of the enjoyment of watching sports contests.