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The rapidly expanding technologies of the Internet have created opportunities for marketing educators as well as potential pitfalls. While there are those who encourage and embrace the use of the Internet in the educational process (Moore and Milliman 1995; “Using electronic mail…” 1982), many of the limitations of the use of the Net in marketing education have not been addressed directly. In fact, potential hazards do exist along the information superhighway. It would be well to recognize some of these hazards before they are encountered.
Suter et al. (Wed,) studied this question.