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"Relief is on the way for PR clients on the environmental front... Green PR people are advised to ride the Republican fueled anti-environmental backlash as far as possible. But they should not be greedy because overreaching may come back to haunt them once the sun sets on the pro-business Republicans and greenies are again on the rise." - O'Dwyer's PR Services1
Tom Athanasiou (Fri,) studied this question.