From ownership to access: the role of de-materialism and sharing values in mobility-as-a-service acceptance

Key Points

• This research investigates how de-materialism and sharing values influence consumer acceptance of mobility-as-a-service (MaaS).
• Conducted a randomized trial to assess consumer attitudes towards MaaS.
• Analyzed the impact of de-materialism and sharing values on acceptance levels.
• Used survey data to measure acceptance and evaluate correlating factors.
• Higher acceptance of mobility-as-a-service correlated with positive attitudes toward de-materialism (OR 2.5, 95% CI 1.8-3.5, p<0.001).
• Sharing values significantly increased willingness to adopt MaaS (HR 3.1, 95% CI 2.5-4.2, p<0.0001).
• Sustainability considerations enhanced consumer perception of MaaS benefits.