COMMUNICATING AWARENESS MESSAGES ON HIV/AIDS: THE NIGERIAN PENTECOSTAL PASTORS’ APPROACH

Using participant observation and in-depth interview, this paper explores how campus community radio stations recently established in Nigeria, include the community members in the operations and running of the station and engender popular participation in the public sphere. UNIZIK 94.1FM Awka and Maddona 93.3 FM Okija were used as an in-depth case study. The study found that these campus radio stations in management structures and decision making do not engender popular participation. Rather, they encourage popular participation of community members in determining communication content and in programme production. The paper advocates for the inclusion of the different sectors of the campus community in the management of the stations in order to ensure popular participation. Key Words: Popular Participation, Community Radio, Participatory Communication, Community, Access JCMRJournal of Communication and Media Research, Vol. 1, No. 1, April 2009, 153 – 165. About the author Dunu Ifeoma Vivian is a lecturer in the Department of Mass Communication, Nnamdi Azikiwe University, Awka, Nigeria. Full Article Words: 6,667 Pages: 13 To access full article, click on download. Article Citation Dunu, I. V. (2009): An appraisal of audience involvement in university campus radio operations in south-east, Nigeria. Journal of Communication and Media Research 1(1): 153 – 165.