This article explores one aspect of the fast-developing movement of ‘digital witchcraft’ namely the technology of ‘witchy-apps’, that is, ‘witchy’ smartphone applications that have developed rapidly since the digital revolution and the cell phone boom. On the grounds of a direct qualitative investigation and a netnographic exploration of the digital spaces where witchy apps are promoted, disseminated, and purchased/acquired, in France as compared with international level, this article raises the key question of how these specific kinds of digital technologies are used, evaluated, and sponsored by witches 2.0, that is, a significant part of their activity is expanding in digital environments. It further addresses another issue, to what extent are technologies operated by modern witches are multimodal ? The case study of witchy apps , distributed on smartphones but promoted on online platforms, suggests that the reality is more complex than the simple observation that these new digital technologies offer favourable conditions to the dissemination of ideas and beliefs of a reinvented and ‘techno-friendly’ witchcraft would suggest.
Lionel Obadia (Mon,) studied this question.