Content creators face heightened risks of online harm due to their public visibility and the increasing hostility in digital spaces. Traditional moderation tools, such as reporting and deletion, often fall short in addressing the emotional and reputational impact of online hate. In this study, we explore how community-driven approaches like counterspeech may support creators in navigating hateful comments, and how AI-powered tools could assist in this process. We conducted qualitative interviews and concept testing with 15 active content creators from Chinese social media platforms to understand their experiences and expectations. Our findings reveal that creators’ approaches to counterspeech are shaped by their professional roles, the need to maintain authenticity, and the pressures of audience management. While creators saw value in AI-assisted counterspeech for improving efficiency and tone, they expressed concerns about misrepresentation, loss of control, and unintended harm. They preferred AI tools that augmented their voice rather than replaced it, and emphasized the importance of balancing emotional nuance with scalability. These insights inform the design of creator-centered AI moderation tools that integrate human agency and context sensitivity, contributing to healthier and more sustainable online environments.
Huang et al. (2025) studied this question.