The choice of an Early Childhood Education (ECE) institution for children is influenced by various aspects, including school costs, parental socio-economic rank, parental impression of the institution, and the school's quality. Insufficient research exists regarding the influence of parental perspective and socio-economic status on school selection within Bangladesh's setting. This study investigates the fundamental aspects that influence parental decision-making about school selection. This study employs a qualitative method using a case study approach. In-depth and key informant interviews were conducted with the parents to acquire data. The participants were chosen using a random purposive method to fulfil the research objectives. The participants included parents who had already registered their children in ECE schools and those contemplating enrolling them. The findings demonstrate that parental viewpoint has a substantial influence on the selection of an ECE school. In contrast, parental socio-economic condition does not exert a noteworthy effect on school choice. Additionally, this study investigates the cost disparity across various ECE schools and other pertinent elements influencing parents' decision-making regarding school choice.
Ogawa et al. (2025) studied this question.