Sustainable business practices in Bangladesh: aligning corporate and consumer perspectives

Purpose This study aims to examine the growing emphasis on sustainable business practices in Bangladesh, focusing on bridging the gap between corporate strategies and consumer expectations. It explores the alignment between businesses’ Environmental, Social and Governance (ESG) initiatives and consumer preferences for sustainability-driven products and services. Design/methodology/approach A mixed-method approach is employed, utilizing structured questionnaires to gather insights from both businesses and consumers. The study assesses corporate ESG performance measurement, improvement strategies and the influence of sustainability on consumer behavior and brand perception. Statistical analyses, including regression and factor analysis, are conducted to establish key relationships. Findings The results indicate that Bangladeshi businesses increasingly prioritize social responsibility and environmental sustainability, with governance mechanisms evolving to support ESG integration. A significant proportion of consumers demonstrate a willingness to pay a premium for sustainable products, highlighting an emerging market demand for ethical business practices. Research limitations/implications This study offers a foundation on ESG adoption in Bangladesh, but further research is needed on industry differences, financial impacts and regulations. Practical implications Businesses should integrate ESG principles to boost brand reputation and customer loyalty. Consumer awareness and transparency drive corporate sustainability. Social implications Sustainable business practices in Bangladesh promote economic growth while reducing environmental and social risks. Responsible corporate behavior supports national development and global sustainability. Originality/value This study examines how Bangladeshi businesses adapt global ESG frameworks and explores consumer responses to sustainability in an emerging market.