Corporate Financial Modeling in Conditions of Uncertainty

Being integral agents of macroeconomic and financial cycles, companies are naturally subject to a wide range of impacts of various risk factors, determined mainly by corporate governance, as well as uncertainty of the external environment. In conditions of unstable economy, it is critically necessary for business units to maintain the competitive potential of financial strategies, ensuring their rationality in a modern scientific and technical framework. Using a qualitative descriptive approach, the present study aims to reduce the fragmentation of knowledge in the area under discussion and subsequently introduce transparency into the modeling of financial turnover of companies. It is emphasized that in modern realities, companies are increasingly guided by a "non-insurance approach" to risk, which is the cause and consequence of the displacement of the usual unified management paradigm by other, more personalized risk management strategies. The nature and circumstances of the intensification of model risks are briefly described. Financial modeling techniques are categorized based on their utilitarian functions, including their advantages and limitations. Ways to consolidate traditional and innovative models in corporate finance are discussed. The multi-purpose nature of the results obtained for the business environment, as well as the need for future research on progressive digitized technologies, are theoretically substantiated. Conclusions are drawn about the expediency of integrating a proactive approach to financial modeling into corporate management, which confirms the hypothesis put forward about the fundamental importance of this strategic procedure in increasing the risk sustainability and competitiveness of companies.