This study investigates the impact of mentoring on the performance of MSMEs, with entrepreneurial orientation, participant satisfaction, digital competence, and product innovation as mediating variables. Utilizing the JakPreneur mentoring framework, data were collected via online questionnaires from 128 MSME actors in Jakarta. The analysis employed Structural Equation Modeling using the Partial Least Squares (PLS-SEM) approach through SmartPLS software. The results reveal that mentoring has a significant positive impact on entrepreneurial orientation and MSME performance. Moreover, entrepreneurial orientation and digital competence also significantly enhance business performance. The findings highlight the critical role of mentoring programs in improving MSME capabilities through structured support, technological empowerment, and innovation encouragement. This study contributes to the theoretical enrichment of entrepreneurial development and offers practical insights for policymakers and stakeholders aiming to improve MSME sustainability and competitiveness in emerging economies.
Herawati et al. (2025) studied this question.