An Exploration of the Reform of E-commerce Curriculum Teaching in the Background of the Digital Economy

With the rapid development of the digital economy, e-commerce, as an important component of emerging business models, is confronted with multiple challenges such as rapid knowledge renewal, deep technological integration, and diversified talent demands. Traditional teaching models are thus in urgent need of transformation and upgrading. This paper analyzes the necessity of e-commerce curriculum reform from four aspects: adapting to industry demands, meeting student growth needs, promoting the digital transformation of education, and enhancing curriculum system construction. Furthermore, it proposes specific practical strategies for teaching reform from four pathways: curriculum content restructuring, innovation in teaching methods, platform resource development, and optimization of evaluation mechanisms. The aim is to provide feasible references for the high-quality development of e-commerce courses in higher education institutions in the context of the digital economy.