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September 10, 2025Foundation University Journal of Business & Economics0 citations

Green Tourism and Revisit Intention: The Role of Place Attachment, Loyalty, and Sustainable Practices

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RKRabia KanwalRMRamish MoeenTRTuba Rasheed

Key Points

  • The study shows that tourist immersion in a green environment increases revisit intentions, highlighting tourism sustainability's role.
  • Data collection involved international and local visitors, with findings indicating that place attachment and loyalty act as mediators.
  • Using a survey research design and SmartPLS software, the analysis confirmed model fit and validity, showcasing its robustness.
  • Understanding these dynamics offers insights for tourism stakeholders, revealing the potential of technology and sustainable practices.

Abstract

The tourism industry is considered an imperative financial driver in a few nations. Therefore, travel industryspecialists consider the elements that could give them a serious advantage, particularly in drawing in recurrentappearances to specific traveler objections. The tourist immersion in green environment has a positive impact ontourist revisit intention. Place attachment and place loyalty positively mediate the relationship between touristimmersion in green environment and visitor revisit intention. The moderator technological innovation and lowcarbon practices positively moderated the association of tourist immersion in green environment and touristrevisits intention. This study used a survey research design, with data collected from both international and localvisitors. Data was collected using simple random sampling. The SmartPLS software was used to performConfirmatory Factor Analysis (CFA) on the model's fit, convergent validity, and discriminant validity. This studycontributed to the existing literature. It might further develop information regarding the comparability andcontrasts in factors impacting return to expectations

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Cite This Study

Kanwal et al. (2024) studied this question.

synapsesocial.com/papers/68c199ee9b7b07f3a061b9d2https://doi.org/10.33897/fujbe.v9i2.943
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