Exploring the Interplay between Social Network Engagement and Traditional Predictors of Youth Voting Behaviour: Insights from emerging democracies

Youth voter turnout in Malaysia remains low despite Undi-18 reforms. While social media is central to political engagement, its impact on youth voting behaviour is underexplored. This study examines the moderating effect of social network engagement on the relationship between traditional voting behaviour predictors and voting intentions among Malaysian youth. Findings show that pre-election perceptions, subjective norms, and political awareness significantly shape voting intentions, but social network engagement does not moderate this relationship. These insights highlight the enduring role of traditional socialisation and guide policymakers in leveraging digital platforms to enhance electoral participation in emerging democracies.