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September 10, 20252 citations

Factors Influencing Digitalization Adoption in Romanian SMEs

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FLFlorin Răzvan Lupşa-TătaruCDCamelia Cristina Dragomir-PânzaruDLDana Adriana Lupșa-Tătaru

Key Points

  • Digital transformation is essential for competitiveness, yet SMEs face significant obstacles to adoption.
  • Respondents highlighted government policies and financial incentives as key, but noted inefficiencies due to bureaucracy.
  • Qualitative methodology, incorporating focus group interviews with industry leaders, provided insights into current challenges.
  • The research underscores a need for better R&D investments and tailored training programs to enhance digital competencies.

Abstract

Abstract This study examines the economic and decision-making elements affecting the digitization of SMEs in Romania, emphasizing government policies, research and development (R nevertheless, respondents noted that these efforts often fail owing to excessive bureaucracy and insufficient information distribution. Furthermore, the results emphasize the significance of R&D expenditures and customized training programs in improving digital competencies. Notwithstanding the advantages noted in fields such as IT, resource limitations continue to be a significant obstacle for several SMEs. The research enhances the current literature by elucidating the relationship between external economic influences and internal decision-making mechanisms in the digitization process of SMEs. Limitations include a limited sample size and the focus group technique, indicating that future research should use quantitative and longitudinal methods to enhance the comprehension of these dynamics throughout time.

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Cite This Study

Lupşa-Tătaru et al. (2025) studied this question.

synapsesocial.com/papers/68c1a8f654b1d3bfb60e168ahttps://doi.org/10.2478/picbe-2025-0313
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