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September 10, 2025

Artificial Intelligence in International Tourism

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Authors

MHMaria Hamcerencu

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Overview

Systematic review identifies how AI affects customer experience and operational efficiency in tourism.

Key Points

  • AI enhances customer experience, with perceived accuracy and reliability shaping consumer trust and adoption.
  • Findings indicate that ease of use and emotional resonance of AI interactions significantly influence integration into tourism.
  • The study addresses gaps regarding the role of AI in overall industry operations beyond isolated technologies.
  • Research highlights the importance of sustainability and ethical implications associated with AI in the tourism sector.

Cite This Study

Maria Hamcerencu (2025) studied this question.

synapsesocial.com/papers/68c1a8f654b1d3bfb60e17b3https://doi.org/10.2478/picbe-2025-0090
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