This study focuses on the content presentation and communication impact of the short video of dithering culture and tourism and analyzes its content characteristics and its role in user behavior and local economy. The study found that the content of the short video of dithering cultural tourism shows the characteristics of theme focus, and the shift from "punch in the scenic spot" to "experience resonance" includes immersion experience and amplification of cultural symbols. Secondly, dithering short video cultural tourism and form innovation, including 15 second visual impact and BGM emotional binding. At the communication impact level, short videos promote users from "planting grass" to "participatory tourism and activate consumption modes such as "e-commerce + cultural tourism + food"; At the same time, it helps local cultural and tourism economy "break the circle". For example, Guizhou "village Ba" drives the GDP growth of Taijiang Country and reshapes the cultural image and economic pattern of cities and villages. The research provides a theoretical reference for the content optimization of cultural tourism short video and regional economic development.
QIU et al. (2025) studied this question.