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September 10, 2025Journal of Scientific Research and Reports1 citationsOpen Access

Unveiling Digital Transformation in Agriculture: An Analytical Review of Strategic Shifts and Market Dynamics

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SKShubham Kumar

Key Points

  • Digital transformation boosts productivity and value generation in agriculture, reshaping strategies.
  • The integration of digital technologies, such as AI and blockchain, enhances transparency and market dynamics.
  • Study analyzes impacts on supply chain management and customer behavior across thirteen peer-reviewed articles.
  • Infrastructure challenges and the digital divide impede full integration of technology for smaller agribusinesses.

Abstract

The agriculture industry is changing due in large part to digital transformation, which allows companies to increase productivity, responsiveness, and value generation. Agribusinesses are rethinking operating models and competitive strategies by integrating digital technologies like blockchain, cloud-based platforms, artificial intelligence (AI), and the Internet of Things (IoT). This study analyses how digital technologies are impacting strategic corporate decision-making and changing agricultural market dynamics by combining findings from thirteen peer-reviewed research. The results point to important areas that have improved transparency, productivity, and connectedness across the agri-food industry, including precision agriculture, smart farming technologies, and platform-based value chains. The assessment also looks at how new business models are emerging and how they affect supply chain management, customer behaviour, and market participation. Notwithstanding encouraging developments, issues with infrastructure, policy support, capacity building, and the digital divide still exist, particularly for small and medium-sized businesses. In order to improve digital inclusion and the sustainable incorporation of digital technology in agricultural business frameworks, the paper's conclusion identifies research needs and suggests future directions.

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Cite This Study

Shubham Kumar (2025) studied this question.

synapsesocial.com/papers/68c1afc654b1d3bfb60e77f5https://doi.org/10.9734/jsrr/2025/v31i73336
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