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September 10, 20250 citations

Identification and Implementation of CSR Strategy and its Impact: Case Study of State-Owned Enterprise Food in Indonesia

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MMMuafi MuafiIslamic University of IndonesiaFZFatimah Az ZahraState University of PadangFHFuad HasyimIslamic University of Indonesia

Key Points

  • Prioritizing CSR programs in education and healthcare significantly enhances company performance and reputation.
  • The study reveals a positive correlation between effective CSR initiatives and competitive advantage.
  • Case study design enables in-depth analysis of CSR's impact on corporate outcomes within the enterprise context.
  • The findings highlight the importance of community empowerment and environmental conservation in CSR strategies.

Abstract

This research aims to analyze the implementation of corporate social responsibility (CSR) strategies and their impact on corporate outcomes. The study employs a case study design to gain a deeper comprehension of the implementation of CSR strategies and their impacts on company outcomes. A qualitative approach is utilized in this research, incorporating both secondary and primary data sources. Primary data was gathered by conducting interviews with both internal and external stakeholders who play a direct role in the execution of CSR. The results of the study suggest that by giving priority to programs and initiatives focused on education and training, healthcare enhancement, public infrastructure, places of worship, technological support, childcare facilities, community empowerment, and environmental conservation, companies can enhance their performance, gain a competitive edge, and bolster their reputation.

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Cite This Study

Muafi et al. (2024) studied this question.

synapsesocial.com/papers/68c1dda954b1d3bfb60fc9c2https://doi.org/10.64458/asbnic.v1.3
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