With the development of digital media technology, the field of visual communication design is shifting toward interactivity, driven by multi-screen integration, touch feedback, and virtual reality. This study explores the role of interactivity in reshaping user-media dynamics, moving away from traditional one-way communication to dynamic, multi-dimensional interaction. Drawing on cognitive psychology and human-computer interaction theory, it analyzes existing interaction models and proposes a modular visual interaction system. Through behavioral path simulations and data verification, the research develops an adaptive and scalable digital interaction design framework. Results show that such a system enhances information comprehension, user immersion, and interface responsiveness, offering valuable insights for digital art and communication design practices.
Wei Zhu (2025) studied this question.