Purpose This study examines the push-and-pull motivations that drive Chinese urban residents to take leisure trips to recreational belts around metropolises (ReBAM). It analyzes how internal motives and external destination attributes interact to reveal distinct market segments and provide targeted marketing implications. Design/methodology/approach A measurement scale was developed through expert panels and validated with factor analysis. Canonical correlation analysis (CCA) then linked push motives and pull attributes in data from 907 urban Chinese travelers. Findings Five push dimensions – knowledge seeking; escaping routine; health and business development; nature and family affinity and stress relief/relaxation – were identified. About 22 pull attributes were individually relevant. CCA uncovered two overlapping traveler segments: Total value experience seekers (who pursue comprehensive destination qualities) and Escape/Tolerant tourists (who prioritize basic comforts and relaxation). Research limitations/implications The destination–attribute instrument is suited to broad leisure-travel scenarios, which may limit its guidance for specific recreational projects. Practical implications Destination managers should emphasize safety, cleanliness, convenient transportation and diverse offerings to satisfy both identified segments. Tailored product bundles that appeal to comprehensive experience seekers as well as relaxation-oriented tourists are recommended. Social implications Findings support urban leisure policies aimed at improving mental health and well-being through accessible leisure opportunities, aligning tourism development with broader societal goals for quality urban living. Originality/value This research extends push-pull theory to China’s peri-urban leisure context, highlighting culturally specific motives (family cohesion, health-oriented travel and professional networking) and offering nuanced insights into urban travelers’ complex motivational profiles.
Niu et al. (2025) studied this question.