From the standpoint of neology, adverbial constructions that have become popular in recent years in various types of media texts – such as na postoyannoy osnove (on a permanent basis), v massovom poryadke (en masse), v rezhime onlayn (online) – are examined. The analysis of these adverbs is conducted within the framework of analyticism in the Russian language, considering the semantic and stylistic demands of media discourse. It is emphasized that analyticism extends beyond the immutability of words, with a key feature being the distinct expression of grammatical and lexical components of meaning. Attention is given to the frequency of specific occurrences of the examined adverbial models, their analytic structure, semantics, and their paradigmatic relationships with synonymous expressions (cf. na perevostnoy osnove / postoyanno / na postoyanke). The analysis draws on observations of media texts and incorporates data from corpora such as the National Corpus of the Russian Language and the Internet resource New in Russian Vocabulary, enabling the tracing of both the historical development and contemporary usage of these adverbs. Additionally, instances of linguistic reflection by Russian speakers are considered, particularly as evidenced in discussions on social networks. Consequently, three essays on adverbial constructions formed with the substantives osnova, poryadok, and rezhim are presented. Adverbs containing the substantive poryadok exhibit structural diversity, permitting the addition of adjectives and nouns in the genitive case; the latter construction is the most productive and characteristic of technical, scientific, and medical texts. The study concludes with reflections on the role of these adverbs in the renewal of the media lexicon and its stylistic differentiation.
T. V. Shmeleva (2025) studied this question.