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September 19, 2025EKSYDA.1 citations

Halal Certification and Labeling Enhance MSME Profitability in Culinary Sector

Halal Certification and Labeling as Competitive Advantage: Implications for Profitability of Culinary Msmes

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Authors

MSMukhamad Jauhari SilmiAAAshlihah Ashlihah

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Overview

Quantitative analysis shows halal certification and labeling boost profitability for MSMEs, suggesting strategic market access.

Key Points

  • Halal certification significantly increases MSME profitability, enhancing trust and market access.
  • Positive impacts of halal labeling on profitability highlight the need for strategic consumer engagement.
  • Quantitative survey study involved 30 MSME players in Jombang Regency who sought halal certification.
  • These findings stress the importance of viewing halal certification as a competitive business strategy.

Cite This Study

Silmi et al. (2025) studied this question.

synapsesocial.com/papers/68d464f831b076d99fa647fdhttps://doi.org/10.51226/eksyda.v5i2.760
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