This research examines the factors influencing the emigration intentions of Moroccan IT professionals through two complementary studies: a qualitative analysis of immigrants’ motivations based on Lee’s (1966) model and a quantitative survey of future graduates, guided by the Theory of Planned Behavior (Ajzen, 1991). Findings reveal that low local salaries and limited career growth are key drivers of emigration, with attitudes and perceived behavioral control playing a significant role in shaping intentions. The study highlights the importance of local initiatives to retain talent and the need for HR strategies aligned with young professionals’ expectations to mitigate brain drain.
Aniba et al. (2025) studied this question.